When thinking of the hospitality industry, the gym isn’t always the first thing that comes to mind. But did you know a good on-site gym can have a huge impact on guest satisfaction?
Unlock a whole host of benefits for your business, from the positive reviews they leave behind to brand loyalty and crucially, increased bookings.
A study carried out by the Accor Hotel Group found that health is among one of the top 10 travel needs when booking a hotel with 26% of respondents saying they would be willing to pay 5 Euro [please insert Euro symbol as mine is not working on my keyboard!) more for a hotel with a gym.
With interest in health and wellbeing at an all-time high, make sure you’re leveraging one of your most underutilised assets to increase bookings – your gym floor.
Here are the top 5 ways a well-designed gym can add value to your facility:
1. Increases brand loyalty among health-conscious guests
2. A paid add-on for non-staying guests
3. Generates free content when your guests post on their socials
4. Offers guests an additional amenity to stay on track with their goals
5. Provides guests with a serotonin hit making them feel overall more positive about their experience
For that real wow factor, add equipment that really makes you stand out beyond just the trustee treadmills and elliptical trainers. Our top picks include our Spirit 43 Pin Select range to provide a premium and unforgettable experience for your guests.
Boasting premium features, a smaller footprint than competitors and surprisingly affordable pricing, our industry experts can help you with anything from a full fit-out with marketing support, to selecting the right equipment for your floor.
Get in touch with one of our sales experts now for a no-obligation chat about how we can help boost your business and guest relations.
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