First impressions really do make all the difference…
And there are very few places where this matters more than when a prospective member browses through pictures of your gym or pays you a visit before finalising where to invest their time & money.
Great gym design plays a massive role in where fitness fans are choosing to workout.
Alongside location, and amenities, your gym’s ability to get them hyped up for their workout, as well as looking awesome in their social media posts has quickly become one of the biggest deciding factors in where they choose to workout.
But what does engaging gym design look like?
We all know looks are subjective, luckily, we’ve lined up two of our clients who’ve clearly got a handle on this elusive subject matter.
Both of them excel in gym branding, and have created some truly inspiring fitness spaces that their members can’t help but want to workout in.
We hope they give you some inspiration for your own gym.
If you’re looking for a more indepth look at the benefits of having customised gym equipment, this article has everything you need.
Time to get inspired…
Xcelerate Gyms
Xcelerate gyms is a franchise fitness brand that has created some of the most visually striking gyms in the entire industry.
Their vibrant colours, bold visuals, and strategic use of lighting creates a space that is as striking as it is inspiring. Their space never fails to make a great impression on prospects scoping out the gym, while also getting members hyped up for their sessions..
We made sure to customise their equipment to perfectly fit the theme of each unique facility, and ensure that their brand message resonated with their new and existing membership base.
The final result is a dynamic & modern gym design that is quickly becoming the envy of the British fitness scene, and drawing in members from all over.
Hybrid Fitness
Hybrid Fitness is another fast growing franchise chain based in the UK.
They represent an excellent example of how cohesive branding makes a huge impact on the ‘vibe’ of a gym.
The gyms present as very professional, and intentional about wanting to give their members the best possible workout experience, highlighting specific training areas to really highlight their brand USP’s.
Though franchised across multiple locations, the aesthetic of the brand doesn’t deviate. It however allows individual gyms to create their own unique personality, specific to what their owners want for their members..
The signature red & black colour scheme has been incorporated into all major pieces of equipment as well as their decor.
The gyms are instantly recognizable as being Hybrid Fitness, and benefit from all the positive attributes of the brand.
This means that users are more likely to visit your gym when moving to a new location, and new members are more comfortable in trusting your expertise.
Conclusion
Xcelerate gyms is an ideal model of taking your design further, and Hybrid Fitness is the perfect example of exceptional branding and consistency.
But both of them achieve their awesome results, and membership numbers through the use of customised equipment and professionally designed spaces.
Both of which Dyaco is able to offer to you.
What next?
It’s time to take action.
Our team of experts are ready to help you with every part of your project, from conception, to logistics, and final installation. Why not get in touch and take full advantage of their years of experience with hundreds of client installations?
Click the link below and let us transform that tight space into your very own state of the art gym
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